The international handbook of market research techniques /
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| Format: | Book |
| Language: | English |
| Published: |
London :
Kogan Page in association with MRS,
2002.
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| Edition: | 2nd ed. |
| Subjects: |
| Item Description: | This ed. originally published as: A handbook of market research techniques.- Previous ed. published as: The handbook of international market research techniques. |
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| Physical Description: | xxvi, 594 p. : ill. ; 24 cm. |
| Bibliography: | Includes bibliographical references and index. |
| ISBN: | 0749438657 |