Marketing concepts and strategies /
| Main Author: | |
|---|---|
| Other Authors: | |
| Format: | Book |
| Language: | English |
| Published: |
Boston :
Houghton Mifflin,
1997.
|
| Edition: | 10th ed. |
| Subjects: |
| Item Description: | "International ed." |
|---|---|
| Physical Description: | xxxii, 666 p. : ill. ; 29 cm. |
| Bibliography: | Includes bibliographical references (p. G-21 to G-40) and indexes. |
| ISBN: | 0395854733 |