APA Citation

Pride, W. M., & Ferrell, O. C. (1997). Marketing concepts and strategies (10th ed.). Boston: Houghton Mifflin.

Chicago Style Citation

Pride, William M., and O. C. Ferrell. Marketing Concepts and Strategies. 10th ed. Boston: Houghton Mifflin, 1997.

MLA Citation

Pride, William M., and O. C. Ferrell. Marketing Concepts and Strategies. 10th ed. Boston: Houghton Mifflin, 1997.

Warning: These citations may not always be 100% accurate.