International marketing : strategy, planning, market entry & implementation /

Main Author: Bennett, Roger, 1944-
Format: Book
Language:English
Published: London : Kogan Page, 1998.
Edition:2nd ed.
Subjects:
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020 |a 0749422726 
050 1 4 |a HF1416  |b .B36 1998 
100 1 4 |a Bennett, Roger,  |d 1944- 
245 1 4 |a International marketing :  |b strategy, planning, market entry & implementation /  |c Roger Bennett. 
250 1 4 |a 2nd ed. 
260 1 4 |a London :  |b Kogan Page,  |c 1998. 
300 1 4 |a 384 p. :  |b ill. ;  |c 24 cm. 
504 1 4 |a Includes bibliographical references (p. [370]-378) and index. 
650 1 4 |a Export marketing  |x Management 
952 |a GrThPMO  |b 59afee676c5ad17d7e5a2917  |c 952a  |d 9528  |e HF1416.B36 1998  |t 7  |x m  |z Books