International marketing : strategy, planning, market entry & implementation /
| Main Author: | |
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| Format: | Book |
| Language: | English |
| Published: |
London :
Kogan Page,
1998.
|
| Edition: | 2nd ed. |
| Subjects: |
| Physical Description: | 384 p. : ill. ; 24 cm. |
|---|---|
| Bibliography: | Includes bibliographical references (p. [370]-378) and index. |
| ISBN: | 0749422726 |