The market research toolbox : a concise guide for beginners /

Main Author: McQuarrie, Edward F.
Format: Book
Language:English
Published: Thousand Oaks, Calif. : Sage Publications, c1996.
Subjects:
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001 496571
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008 950926s1996 caua b 001 0 eng
020 |a 0803958560 (acid-free paper) 
050 |a 0803958579 (pbk. : acid-free paper)  |b .M383 1996  |a HF5415.2 
082 |2 20  |a 658.8/3 
100 1 |a McQuarrie, Edward F. 
245 1 4 |a The market research toolbox :  |b a concise guide for beginners /  |c Edward F. McQuarrie. 
260 1 4 |a Thousand Oaks, Calif. :  |b Sage Publications,  |c c1996. 
300 1 4 |a xviii, 154 p. :  |b ill. ;  |c 24 cm. 
504 1 4 |a Includes bibliographical references and index. 
650 1 4 |a Marketing research  |x Methodology. 
952 |a GrThPMO  |b 59afe0186c5ad17d7e59ec9a  |c 952a  |d 9528  |e HF5415.2.M383 1996  |t 7  |x m  |z Books