McQuarrie, E. F. (1996). The market research toolbox: A concise guide for beginners. Thousand Oaks, Calif.: Sage Publications.
Chicago Style CitationMcQuarrie, Edward F. The Market Research Toolbox: A Concise Guide for Beginners. Thousand Oaks, Calif.: Sage Publications, 1996.
MLA CitationMcQuarrie, Edward F. The Market Research Toolbox: A Concise Guide for Beginners. Thousand Oaks, Calif.: Sage Publications, 1996.
Warning: These citations may not always be 100% accurate.