The marketing plan : a practitioner's guide /

Main Author: Westwood, John, 1947-
Format: Book
Language:English
Published: London : Kogan Page, c1996.
Edition:2nd ed.
Subjects:
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008 930222s1990 enka bs 001 0 eng d
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050 |a HF5415.13  |b .W48 1996 
082 |2 20  |a 658.8/02 
100 1 |a Westwood, John,  |d 1947- 
245 1 4 |a The marketing plan :  |b a practitioner's guide /  |c John Westwood. 
250 1 4 |a 2nd ed. 
260 1 4 |a London :  |b Kogan Page,  |c c1996. 
300 1 4 |a 224 p. :  |b ill. ;  |c 24 cm. 
504 1 4 |a Includes bibliographical references and index. 
650 1 4 |a Marketing  |x Management 
952 |a GrThPMO  |b 59afdfbb6c5ad17d7e59eb01  |c 952a  |d 9528  |e HF5415.13.W48 1996  |t 7  |x m  |z Books