Westwood, J. (1996). The marketing plan: A practitioner's guide (2nd ed.). London: Kogan Page.
Chicago Style CitationWestwood, John. The Marketing Plan: A Practitioner's Guide. 2nd ed. London: Kogan Page, 1996.
MLA CitationWestwood, John. The Marketing Plan: A Practitioner's Guide. 2nd ed. London: Kogan Page, 1996.
Warning: These citations may not always be 100% accurate.