Business marketing management : a strategic view of industrial and organizational markets /

Main Author: Hutt, Michael D.
Other Authors: Speh, Thomas W.
Format: Book
Language:English
Published: Fort Worth : Dryden Press, c1995.
Edition:5th ed.
Subjects:
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008 950119s1995 txua b 001 0 eng
020 |a 0030949181 
050 |a HF5415.13  |b .H87 1995 
082 |2 20  |a 658.8/04 
100 1 |a Hutt, Michael D. 
245 1 |a Business marketing management :  |b a strategic view of industrial and organizational markets /  |c Michael D. Hutt, Thomas W. Speh. 
250 1 |a 5th ed. 
260 1 |a Fort Worth :  |b Dryden Press,  |c c1995. 
300 1 |a xxvi, 757 p. :  |b ill. ;  |c 25 cm. 
504 1 |a Includes bibliographical references and indexes. 
650 1 |a Industrial marketing  |x Management 
700 1 |a Speh, Thomas W. 
952 |a GrThPMO  |b 59afd6f46c5ad17d7e59c44a  |c 952a  |d 9528  |e HF5415.13.H87 1995  |t 7  |x m  |z Books