Business marketing management : a strategic view of industrial and organizational markets /
| Main Author: | |
|---|---|
| Other Authors: | |
| Format: | Book |
| Language: | English |
| Published: |
Fort Worth :
Dryden Press,
c1995.
|
| Edition: | 5th ed. |
| Subjects: |
| Physical Description: | xxvi, 757 p. : ill. ; 25 cm. |
|---|---|
| Bibliography: | Includes bibliographical references and indexes. |
| ISBN: | 0030949181 |