Corporate social responsibility : doing the most good for your company and your cause /
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| Other Authors: | |
| Format: | Book |
| Language: | English |
| Published: |
Hoboken, N.J. :
Wiley,
c2005.
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| Subjects: |
Table of Contents:
- The case for doing at least some good
- Corporate social initiatives : six options for doing good
- Corporate cause promotions : increasing awareness and concern for social causes
- Cause-related marketing : making contributions to causes based on product sales
- Corporate social marketing : supporting behavior change campaigns
- Corporate philanthropy : making a direct contribution to a cause
- Community volunteering : employees donating their time and talents
- Socially responsible business practices : discretionary business practices and investments to support causes
- Twenty-five best practices for doing the most good for the company and the cause
- A marketing approach to winning corporate funding and support for social initiatives : ten recommendations.