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01770nam a2200265 a 4500 |
| 001 |
1996800 |
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20171111235938.0 |
| 008 |
040826s2005 njua b 001 0 eng |
| 020 |
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|a 0471476110 (cloth)
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| 040 |
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|a DLC
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| 050 |
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|a HD60
|b .K67 2005
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| 082 |
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|2 22
|a 658.4/08
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| 100 |
1 |
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|a Kotler, Philip
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| 245 |
1 |
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|a Corporate social responsibility :
|b doing the most good for your company and your cause /
|c Philip Kotler and Nancy Lee.
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| 260 |
1 |
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|a Hoboken, N.J. :
|b Wiley,
|c c2005.
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| 300 |
1 |
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|a x, 307 p. :
|b ill. ;
|c 24 cm.
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| 500 |
1 |
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|a Published simultaneously in Canada.
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| 504 |
1 |
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|a Includes bibliographical references (p. 277-295) and index.
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| 505 |
1 |
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|a The case for doing at least some good -- Corporate social initiatives : six options for doing good -- Corporate cause promotions : increasing awareness and concern for social causes -- Cause-related marketing : making contributions to causes based on product sales -- Corporate social marketing : supporting behavior change campaigns -- Corporate philanthropy : making a direct contribution to a cause -- Community volunteering : employees donating their time and talents -- Socially responsible business practices : discretionary business practices and investments to support causes -- Twenty-five best practices for doing the most good for the company and the cause -- A marketing approach to winning corporate funding and support for social initiatives : ten recommendations.
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| 650 |
1 |
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|a Social responsibility of business
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| 650 |
1 |
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|a Social marketing
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| 650 |
1 |
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|a Corporations
|x Charitable contributions
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| 700 |
1 |
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|a Lee, Nancy,
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| 952 |
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|a GrThPMO
|b 59b00fbe6c5ad17d7e5abfd9
|c 952a
|d 9528
|e HD60.K67 2005
|t 7
|x m
|z Books
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| 952 |
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|a GR-KaHUA
|b 59cca5c16c5ad13446032922
|c 998a
|d 945l
|e 658.408 KOT
|t 2
|x m
|z Books
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