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Blue ocean strategy : how to create uncontested market space and make the competition irrelevant /

Main Author:	Kim, W. Chan.
Other Authors:	Mauborgne, ReneÌ宀
Format:	Book
Language:	English
Edition:	Expanded edition.
Subjects:	New products. Νέα προϊόντα Market segmentation. Τμηματοποίηση αγοράς Διοίκηση επιχειρήσεων και οργανισμών > MBA 61.

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