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00924nam a2200229 a 4500 |
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20171111235848.0 |
| 008 |
130118s2012 enka b 001 0 eng d |
| 020 |
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|a 9780273737872
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| 082 |
0 |
4 |
|2 23
|a 658.827
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| 100 |
1 |
4 |
|a Keller, Kevin Lane,
|d 1956-
|
| 245 |
1 |
0 |
|a Strategic brand management :
|b a European perspective /
|c Kevin Lane Keller, Tony Apéria, Mats Georgson
|
| 250 |
1 |
0 |
|a 2nd ed.
|
| 260 |
1 |
0 |
|a Harlow, England : New York :
|b Financial Times/Prentice Hall,
|c c2012
|
| 300 |
1 |
0 |
|a xxv, 940 p. :
|b ill. ;
|c 25 cm
|
| 504 |
1 |
0 |
|a Includes bibliographical references and index
|
| 650 |
1 |
0 |
|a Brand name products
|x Management
|
| 650 |
1 |
0 |
|a Brand name products
|x Management
|z Europe
|
| 700 |
1 |
0 |
|a Apéria, Tony
|
| 700 |
1 |
0 |
|a Georgson, Mats
|
| 952 |
|
|
|a GR-ThIHU
|b 59cc1f456c5ad13446f8508c
|c 998a
|d 945l
|e 658.827 KEL
|t 10
|x m
|z Books
|
| 952 |
|
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|a CY-NiOUC
|b 5a0429526c5ad14ac1e7f665
|c 998a
|d 945l
|e HD69.B7K449 2012
|t 1
|x m
|z Books
|
