Strategic brand management : a European perspective /
| Main Author: | |
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| Other Authors: | , |
| Format: | Book |
| Language: | English |
| Published: |
Harlow, England : New York :
Financial Times/Prentice Hall,
c2012
|
| Edition: | 2nd ed. |
| Subjects: |
| Physical Description: | xxv, 940 p. : ill. ; 25 cm |
|---|---|
| Bibliography: | Includes bibliographical references and index |
| ISBN: | 9780273737872 |