The business of consulting : the basics and beyond /

Main Author: Biech, Elaine.
Format: Book
Language:English
Published: San Francisco : Pfeiffer, ©2007.
Edition:2nd ed.
Series:Essential resources for training and HR professionals
Subjects:
Online Access:http://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&AN=208042
Table of Contents:
  • So you want to be a consultant
  • What is consulting?
  • Four ways to get started
  • Why consulting now?
  • Myths about consulting
  • Rewards and realities of consulting
  • Just what are you getting yourself into?
  • Talents and tolerance
  • Skills for success
  • Personal characteristics of successful consultants
  • Roles you may play
  • Signs of a mediocre consultant
  • Your personal situation
  • Caution: business owner ahead
  • Entrepreneurial characteristics
  • Dollars and sense
  • How much money do you require?
  • How much should you charge?
  • Selecting a pricing structure
  • Other pricing decisions
  • Other charges
  • Fee increases
  • Ethics of pricing
  • Money discussions
  • Value of a guarantee
  • Starting
  • What's in a name?
  • Choosing an accountant
  • Business structure
  • Business plans
  • Start-up costs
  • Your niche
  • Your image
  • Experience
  • ... And staying in business
  • A marketing plan
  • Do I need a website?
  • Surprising but practical thoughts on marketing
  • 113 tactics for low-budget marketing
  • Contacts with potential clients
  • Proposals and contracts
  • How to refuse an assignment
  • Ways to stay in business
  • The cost of doing business
  • Plan for the worst
  • Watch your cash flow
  • Track expenses
  • Set aside petty cash
  • Charge your client
  • Project revenues
  • Deal with bad debts
  • Keep an eye on your numbers
  • Protect your capital investments
  • Building a client relationship
  • The first meeting
  • Four phases of building a client-consultant partnership
  • How to improve the relationship continuously
  • It's the people
  • How to maintain the relationship after the project is finished
  • More value for the client
  • How many clients do I need?
  • Ensure success
  • Growing pains
  • Adding people
  • Growing without adding people
  • Expand your geographical market
  • Do everything you can to grow your current business
  • Final thoughts
  • The ethics of the business
  • Consultant to client
  • Consultant to consultant
  • Client to consultant
  • Code of ethics
  • Exude professionalism
  • Measuring up
  • Continuing to learn
  • Balancing your life and your business
  • Managing your time
  • Giving back
  • A personal checkup
  • Do you still want to be a consultant?
  • A week in a consultant's life
  • Visualizing success
  • Taking action
  • Getting ready.