Table of Contents: Managing product innovation /

Other Authors:	Woodside, Arch G.
Format:	Book
Language:	English
Published:	Amsterdam ; Oxford : Elsevier JAI, 2005.
Series:	Advances in business marketing and purchasing, v. 13
Subjects:	New products > Management. Production & quality control management. Business & Economics > Marketing > General. Business and Management. Gestion d'entreprises.
Online Access:	http://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&AN=166576

Table of Contents:

Organizing interactive product development / Fredrik von Corswant
Co-creating successful new industrial networks and products / Magnar Forbord
The role of personal contacts of foreign subsidiary managers in the co-ordination of industrial multinationals / Ricardo Madureira
Life-cycle perspective in the measurement of new product development performance / Petri Suomala
Barriers to strategic innovation in industrial markets / Koen Vandenbempt, Paul Matthyssens
Upstream and direct influences on new product performance in European high-tech industrial firms / Arch G. Woodside, Günter Specht, Hans Mühlbacher, Clas Wahlbin.