Cover Image

Rebuilding brand America : what we must do to restore our reputation and safeguard the future of American business abroad /

Main Author: Martin, Dick, 1946-
Format: Book
Language:English
Published: New York : AMACOM, American Management Association, ©2007.
Subjects:
Brand name products > United States.
International economic relations.
Anti-Americanism.
Anti-Americanism > Arab countries.
BUSINESS & ECONOMICS > Advertising & Promotion.
Brand name products.
International relations.
United States > Relations.
United States > Relations > Foreign countries.
Arab countries.
Online Access:http://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&AN=174745
Table of Contents:
  • Tilting at windmills
  • The queen of branding
  • Charlotte in wonderland
  • The prince of pollsters
  • Measuring distance in kilograms
  • Why do they hate us?
  • The pictures in their heads
  • The business of America
  • The power of brands
  • Brand America
  • CEOs in handcuffs
  • Plague or paranoia?
  • In search of anti-anti-Americans
  • The path to happy
  • Sink roots, don't just spread branches
  • Go glocal
  • Share your customers' cares
  • Stiff-necked, tree-hugging critics
  • Share your customers' dreams
  • Myth America
  • A lever to move the world
  • Waging peace.

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