Cover Image

Rebuilding brand America : what we must do to restore our reputation and safeguard the future of American business abroad /

Main Author: Martin, Dick, 1946-
Format: Book
Language:English
Published: New York : AMACOM, American Management Association, ©2007.
Subjects:
Brand name products > United States.
International economic relations.
Anti-Americanism.
Anti-Americanism > Arab countries.
BUSINESS & ECONOMICS > Advertising & Promotion.
Brand name products.
International relations.
United States > Relations.
United States > Relations > Foreign countries.
Arab countries.
Online Access:http://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&AN=174745
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100 1 |a Martin, Dick,  |d 1946- 
245 1 0 |a Rebuilding brand America :  |b what we must do to restore our reputation and safeguard the future of American business abroad /  |c Dick Martin. 
260 |a New York :  |b AMACOM, American Management Association,  |c ©2007. 
300 |a 1 online resource (296 pages) :  |b illustrations 
504 |a Includes bibliographical references (pages 263-287) and index. 
505 0 |a Tilting at windmills -- The queen of branding -- Charlotte in wonderland -- The prince of pollsters -- Measuring distance in kilograms -- Why do they hate us? -- The pictures in their heads -- The business of America -- The power of brands -- Brand America -- CEOs in handcuffs -- Plague or paranoia? -- In search of anti-anti-Americans -- The path to happy -- Sink roots, don't just spread branches -- Go glocal -- Share your customers' cares -- Stiff-necked, tree-hugging critics -- Share your customers' dreams -- Myth America -- A lever to move the world -- Waging peace. 
650 0 |a Brand name products  |z United States. 
650 0 |a International economic relations. 
650 0 |a Anti-Americanism. 
650 0 |a Anti-Americanism  |z Arab countries. 
650 7 |a BUSINESS & ECONOMICS  |x Advertising & Promotion. 
650 7 |a Anti-Americanism. 
650 7 |a Brand name products. 
650 7 |a International economic relations. 
650 7 |a International relations. 
651 0 |a United States  |x Relations. 
651 4 |a United States  |x Relations  |z Foreign countries. 
651 7 |a Arab countries. 
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