Table of Contents: Brain tattoos :

Main Author:	Post, Karen.
Format:	Book
Language:	English
Published:	New York : AMACOM, ©2005.
Subjects:	Brand name products. Branding (Marketing) Brand name products > Marketing. BUSINESS & ECONOMICS > Advertising & Promotion.
Online Access:	http://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&AN=117771

Table of Contents:

Preliminaries; Contents; Chapter 1: Your Brand; Chapter 2: Brand Checkup; Chapter 3: Brand Moi; Chapter 4: Brand Warriors; Chapter 5: Branding Basics; Chapter 6: Brand Naming; Chapter 7: Four Engines of Brand Development; Chapter 8: The Fifth Engine; Chapter 9: Internal Branding; Chapter 10: Before You Brand, Protect Your Assets; Epilogue: Top-Ten Tattoo Taboos; Resources; Index; About the Author.