Brands laid bare using market research for evidence-based brand management /

Main Author:	Ford, Kevin.
Corporate Author:	ebrary, Inc.
Format:	Book
Language:	English
Published:	Chichester, West Sussex, England ; Hoboken, NJ : John Wiley & Sons, c2005.
Subjects:	Brand name products > Management.
Online Access:	http://site.ebrary.com/lib/ucy/Doc?id=10113934

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