APA Citation

Ford, K. (2005). Brands laid bare: Using market research for evidence-based brand management. Chichester, West Sussex, England ; Hoboken, NJ: John Wiley & Sons.

Chicago Style Citation

Ford, Kevin. Brands Laid Bare: Using Market Research for Evidence-based Brand Management. Chichester, West Sussex, England ; Hoboken, NJ: John Wiley & Sons, 2005.

MLA Citation

Ford, Kevin. Brands Laid Bare: Using Market Research for Evidence-based Brand Management. Chichester, West Sussex, England ; Hoboken, NJ: John Wiley & Sons, 2005.

Warning: These citations may not always be 100% accurate.