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00894nam a2200241 a 4500 |
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20171111234608.0 |
| 008 |
080911s2008 njua sb 001 0 eng d |
| 020 |
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|z 9780470512401
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| 040 |
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|a CaPaEBR
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| 050 |
1 |
4 |
|a HD69.B7
|b F57 2008eb
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| 100 |
1 |
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|a Fisher-Buttinger, Claudia.
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| 245 |
1 |
0 |
|a Connective branding
|b building brand equity in a demanding world /
|c Claudia Fisher-Buttinger and Christine Vallaster.
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| 260 |
|
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|a Hoboken, NJ :
|b Wiley,
|c c2008.
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| 300 |
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|a xxi, 358 p. :
|b ill.
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| 504 |
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|a Includes bibliographical references and index.
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| 650 |
|
0 |
|a Brand name products
|x Management.
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| 650 |
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0 |
|a Brand name products
|x Valuation
|x Management.
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| 650 |
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0 |
|a Branding (Marketing)
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| 700 |
1 |
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|a Vallaster, Christine,
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| 710 |
2 |
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|a ebrary, Inc.
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| 856 |
4 |
0 |
|u http://site.ebrary.com/lib/ucy/Doc?id=10381057
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| 952 |
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|a CY-NiOUC
|b 5a045cbc6c5ad14ac1ed941d
|c 998a
|d 945l
|e -
|t 1
|x m
|z Books
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