Description: Connective branding

Main Author:	Fisher-Buttinger, Claudia.
Corporate Author:	ebrary, Inc.
Other Authors:	Vallaster, Christine,
Format:	Book
Language:	English
Published:	Hoboken, NJ : Wiley, c2008.
Subjects:	Brand name products > Management. Brand name products > Valuation > Management. Branding (Marketing)
Online Access:	http://site.ebrary.com/lib/ucy/Doc?id=10381057

Physical Description:	xxi, 358 p. : ill.
Bibliography:	Includes bibliographical references and index.