Marketing research
| Main Author: | |
|---|---|
| Corporate Author: | |
| Format: | Book |
| Language: | English |
| Published: |
Mumbai [India] :
Himalaya Pub. House,
2009.
|
| Edition: | Rev. ed. |
| Subjects: | |
| Online Access: | http://site.ebrary.com/lib/ucy/Doc?id=10415128 |
Table of Contents:
- pt. 1. Introduction, nature and scope of marketing research
- pt. 2. Methods of collecting data
- pt. 3. Research process & analysis
- pt. 4. Information and applications of marketing research
- pt. 5. Cases.