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101008s2009 ii a sb 001 0 eng d |
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|z 9788178666099
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|a CaPaEBR
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|a HF5415.2
|b .N35 2009eb
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|a Nair, Suja R.
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| 245 |
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|a Marketing research
|c Suja R. Nair.
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| 250 |
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|a Rev. ed.
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| 260 |
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|a Mumbai [India] :
|b Himalaya Pub. House,
|c 2009.
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| 300 |
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|a 276 p. :
|b ill.
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| 504 |
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|a Includes bibliographical references.
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| 505 |
0 |
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|a pt. 1. Introduction, nature and scope of marketing research -- pt. 2. Methods of collecting data -- pt. 3. Research process & analysis -- pt. 4. Information and applications of marketing research -- pt. 5. Cases.
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| 650 |
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0 |
|a Marketing research.
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| 710 |
2 |
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|a ebrary, Inc.
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| 856 |
4 |
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|u http://site.ebrary.com/lib/ucy/Doc?id=10415128
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| 952 |
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|a CY-NiOUC
|b 5a045a986c5ad14ac1ed54b2
|c 998a
|d 945l
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|t 1
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|z Books
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