Channel management and retail marketing
| Main Author: | |
|---|---|
| Corporate Author: | |
| Format: | Book |
| Language: | English |
| Published: |
Mumbai :
Himalaya Pub. House,
2010.
|
| Edition: | Rev. ed. |
| Subjects: | |
| Online Access: | http://site.ebrary.com/lib/ucy/Doc?id=10416147 |
Table of Contents:
- section 1. Physical distribution and channel management
- section 2. Retail marketing management.