Channel management and retail marketing

Main Author: Dhotre, Meenal.
Corporate Author: ebrary, Inc.
Format: Book
Language:English
Published: Mumbai : Himalaya Pub. House, 2010.
Edition:Rev. ed.
Subjects:
Online Access:http://site.ebrary.com/lib/ucy/Doc?id=10416147
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260 |a Mumbai :  |b Himalaya Pub. House,  |c 2010. 
300 |a 203 p. :  |b ill. 
504 |a Includes bibliographical references. 
505 0 |a section 1. Physical distribution and channel management -- section 2. Retail marketing management. 
650 0 |a Marketing channels  |x Management. 
650 0 |a Marketing  |x Management. 
650 0 |a Retail trade  |x Management. 
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