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| LEADER |
00754nam a2200205 a 4500 |
| 001 |
1665218 |
| 005 |
20171111234347.0 |
| 008 |
010109s1998 cy da r 000 u eng d |
| 020 |
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|a 0750619236
|q pbk.
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| 040 |
|
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|a CY
|b University of Cyprus
|e AACR2
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| 050 |
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|a HF5415.123.Y468 1998
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| 100 |
1 |
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|a Yeshin, Tony
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| 245 |
1 |
0 |
|a Integrated marketing communications:
|b the holistic approach/
|c Tony Yeshin
|
| 260 |
|
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|a Oxford:
|b Butterworth Heinemann,
|c c1998
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| 300 |
|
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|a xi, 354 p. :
|b ill. ;
|c 25 cm.
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| 500 |
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|a "Student"--Cover.
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| 504 |
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|a Includes bibliographical references and index.
|
| 650 |
|
0 |
|a Communication in marketing
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| 710 |
0 |
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|a Chartered Institute of Marketing
|
| 952 |
|
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|a CY-NiOUC
|b 5a0444166c5ad14ac1ead7c8
|c 998a
|d 945l
|e HF5415.123.Y468 1998
|t 1
|x m
|z Books
|
