Integrated marketing communications: the holistic approach/
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| Corporate Author: | |
| Format: | Book |
| Language: | English |
| Published: |
Oxford:
Butterworth Heinemann,
c1998
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| Subjects: |
| Item Description: | "Student"--Cover. |
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| Physical Description: | xi, 354 p. : ill. ; 25 cm. |
| Bibliography: | Includes bibliographical references and index. |
| ISBN: | 0750619236 |