Dictionary of marketing terms/

Corporate Author: American Marketing Assosiation
Other Authors: Bennett, Peter D.
Format: Book
Language:English
Published: Chicago, Ill.: American Marketing Association: NTC Business Books, c1995
Edition:2nd ed.
Subjects:
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020 |a 0844235989  |q hbk 
040 |a CY  |b University of Cyprus  |e AACR2 
050 |a HF5415.D4874 1995 
245 1 0 |a Dictionary of marketing terms/  |c Peter D. Bennett, editor 
250 |a 2nd ed. 
260 |a Chicago, Ill.:  |b American Marketing Association:  |c c1995  |b NTC Business Books, 
300 |a xiv, 316 p. ;  |c 25 cm. 
504 |a Includes bibliographical references 
650 0 |a Marketing  |x Dictionaries 
700 1 |a Bennett, Peter D.  
710 0 |a American Marketing Assosiation  
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