Dictionary of marketing terms/
| Corporate Author: | |
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| Other Authors: | |
| Format: | Book |
| Language: | English |
| Published: |
Chicago, Ill.:
American Marketing Association: NTC Business Books,
c1995
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| Edition: | 2nd ed. |
| Subjects: |
| Physical Description: | xiv, 316 p. ; 25 cm. |
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| Bibliography: | Includes bibliographical references |
| ISBN: | 0844235989 |