Strategic marketing problems: cases and comments/

Main Author: Kerin, Roger A.
Other Authors: Peterson, Robert A.
Format: Book
Language:English
Published: Boston: Allyn and Bacon, c1990
Edition:5th ed.
Subjects:
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020 |a 0205121292:  |c $31.96 
040 |a CY  |b University of Cyprus  |e AACR-2 
050 |a HF5415.135.K47 1990 
100 1 |a Kerin, Roger A. 
245 1 0 |a Strategic marketing problems:   |b cases and comments/  |c Roger A. Kerin, Robert A. Peterson 
250 |a 5th ed. 
260 |a Boston:  |b Allyn and Bacon,  |c c1990 
300 |a xiii, 732 p. :  |b ill. ;  |c 25 cm. 
500 |a Includes bibliographies. 
650 0 |a Marketing  |x Decision making  |x Case studies 
650 0 |a Marketing management  |x Case studies 
700 1 |a Peterson, Robert A. 
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