APA Citation

Kerin, R. A., & Peterson, R. A. (1990). Strategic marketing problems: Cases and comments (5th ed.). Boston: Allyn and Bacon.

Chicago Style Citation

Kerin, Roger A., and Robert A. Peterson. Strategic Marketing Problems: Cases and Comments. 5th ed. Boston: Allyn and Bacon, 1990.

MLA Citation

Kerin, Roger A., and Robert A. Peterson. Strategic Marketing Problems: Cases and Comments. 5th ed. Boston: Allyn and Bacon, 1990.

Warning: These citations may not always be 100% accurate.