Cover Image

Marketing models/

Main Author: Lilien, Gary L., 1946-
Other Authors: Kotler, Philip, Moorthy, K. Sridhar
Format: Book
Language:English
Published: Englewood Cliffs, N.J.: Prentice-Hall, c1992
Subjects:
Marketing > Management
Item Description:Includes bibliographical references (p. 715-776) and indexes..
Physical Description:xv, 803 p. : ill. ; 25 cm.
ISBN:0135619297:

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