APA Citation

Lilien, G. L., Kotler, P., & Moorthy, K. S. (1992). Marketing models. Englewood Cliffs, N.J.: Prentice-Hall.

Chicago Style Citation

Lilien, Gary L., Philip Kotler, and K. Sridhar Moorthy. Marketing Models. Englewood Cliffs, N.J.: Prentice-Hall, 1992.

MLA Citation

Lilien, Gary L., Philip Kotler, and K. Sridhar Moorthy. Marketing Models. Englewood Cliffs, N.J.: Prentice-Hall, 1992.

Warning: These citations may not always be 100% accurate.