The marketing glossary: key terms, concepts, and applications in marketing management, advertising, sales promotion, public relations, direct marketing, market research, sales/
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| Format: | Book |
| Language: | English |
| Published: |
New York:
American Management Association,
c1992
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| Subjects: |
| Item Description: | Includes bibliographical references (p. 389-392). |
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| Physical Description: | vii, 392 p. : ill. ; 24 cm. |
| ISBN: | 081445030X: |