Clemente, M. N. (1992). The marketing glossary: Key terms, concepts, and applications in marketing management, advertising, sales promotion, public relations, direct marketing, market research, sales. New York: American Management Association.
Chicago Style CitationClemente, Mark N. The Marketing Glossary: Key Terms, Concepts, and Applications in Marketing Management, Advertising, Sales Promotion, Public Relations, Direct Marketing, Market Research, Sales. New York: American Management Association, 1992.
MLA CitationClemente, Mark N. The Marketing Glossary: Key Terms, Concepts, and Applications in Marketing Management, Advertising, Sales Promotion, Public Relations, Direct Marketing, Market Research, Sales. New York: American Management Association, 1992.