Marketing: an international perspective/

Main Author: Cateora, Philip R.
Other Authors: Keaveney, Susan M.
Format: Book
Language:English
Published: Homewood, Ill.: Richard D. Irwin, 1987
Series:Irwin perspectives in international business
Subjects:
Item Description:Includes bibliographies and index.
Includes glossaries.
Physical Description:xi, 172 p. : ill. ; 23 cm.
ISBN:0256056269