Cateora, P. R., & Keaveney, S. M. (1987). Marketing: An international perspective. Homewood, Ill.: Richard D. Irwin.
Chicago Style CitationCateora, Philip R., and Susan M. Keaveney. Marketing: An International Perspective. Homewood, Ill.: Richard D. Irwin, 1987.
MLA CitationCateora, Philip R., and Susan M. Keaveney. Marketing: An International Perspective. Homewood, Ill.: Richard D. Irwin, 1987.
Warning: These citations may not always be 100% accurate.