Advertising and promotion management/
| Main Author: | |
|---|---|
| Other Authors: | |
| Format: | Book |
| Language: | English |
| Published: |
New York:
McGraw-Hill,
1987
|
| Series: | McGraw-Hill series in marketing
|
| Subjects: |
| Item Description: | Includes bibliographies and indexes. |
|---|---|
| Physical Description: | xix, 647 p. : ill. ; 25 cm. |
| ISBN: | 0070539073: |