Intertextualitat in der Werbung der Printmedien: Eine Werbestrategie in linguistisch-semiotischer Forschungsperspektive/
| Main Author: | |
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| Format: | Book |
| Language: | German |
| Published: |
Frankfurt am Main ; Berlin:
Peter Lang,
2005
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| Series: | Kulturwissenschaftliche Werbeforschung
5 |
| Subjects: |
| Item Description: | Includes 1 CD-ROM. |
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| Physical Description: | 394 p. ; 21 cm. + 1 CD-ROM |
| Bibliography: | Includes bibliographical references. |
| ISBN: | 3631548036 |