Table of Contents: The psychology of advertising/

Main Author:	Fennis, Bob Michael, 1968-
Other Authors:	Stroebe, Wolfgang
Format:	Book
Language:	English
Published:	Hove, East Sussex ; New York: Psychology Press, c2010
Subjects:	Advertising > Psychological aspects Consumers > Attitudes

Table of Contents:

Setting the stage
How consumers acquire and process information from advertising
How advertising affects consumer memory
How consumers form attitudes towards products
How consumers yield to advertising: principles of persuasion and attitude change
How advertising influences buying behaviour
Beyond persuasion achieving consumer compliance without changing attitudes.