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01245nam a2200217 a 4500 |
| 001 |
1500104 |
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20171111233556.0 |
| 008 |
140715s2010 r da erci 001 u eng d |
| 020 |
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|a 9780415442732
|q hbk.
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| 040 |
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|a CY
|b Βιβλιοθήκη Ανοικτού Πανεπιστήμιου Κύπρου
|e AACR2
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| 050 |
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|a HF5822.F456 2010
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| 100 |
1 |
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|a Fennis, Bob Michael,
|d 1968-
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| 245 |
1 |
4 |
|a The psychology of advertising/
|c Bob M. Fennis and Wolfgang Stroebe
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| 260 |
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|a Hove, East Sussex ;
|b Psychology Press,
|c c2010
|a New York:
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| 300 |
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|a xi, 331 p. :
|b ill. ;
|c 25 cm.
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| 504 |
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|a Includes bibliographical references (p. 271-301) and indexes.
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| 505 |
1 |
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|a Setting the stage -- How consumers acquire and process information from advertising -- How advertising affects consumer memory -- How consumers form attitudes towards products -- How consumers yield to advertising: principles of persuasion and attitude change -- How advertising influences buying behaviour -- Beyond persuasion achieving consumer compliance without changing attitudes.
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| 650 |
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0 |
|a Advertising
|x Psychological aspects
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| 650 |
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0 |
|a Consumers
|x Attitudes
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| 700 |
1 |
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|a Stroebe, Wolfgang
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| 952 |
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|a CY-NiOUC
|b 5a0429796c5ad14ac1e7fac5
|c 998a
|d 945l
|e HF5822.F456 2010
|t 1
|x m
|z Books
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