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LEADER |
00661nam a2200205 a 4500 |
001 |
1489878 |
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20171111233547.0 |
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130612t2012 xxua e d 001 0 eng d |
020 |
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|a 9781936572151
|q pbk.
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040 |
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|a CY-LiCUT
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050 |
1 |
4 |
|a HF5415.13
|b .C44 2012
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100 |
1 |
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|a Chernev, Alexander.
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245 |
1 |
0 |
|a Strategic marketing management /
|c Alexander Chernev.
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250 |
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|a 7th ed.
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260 |
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|a Chicago :
|b Cerebellum Press,
|c c2012.
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300 |
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|a vi, 254 p. :
|b ill. ;
|c 25 cm.
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504 |
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|a Includes bibliographical references and index.
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650 |
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0 |
|a Marketing
|x Management.
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650 |
|
0 |
|a Marketing.
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952 |
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|a CY-LiCUT
|b 5a01a7de6c5ad14ac1e7c92d
|c 945l
|d 998a
|e -
|t 3
|x m
|z Books
|