Description: Strategic marketing management /

Main Author:	Chernev, Alexander.
Format:	Book
Language:	English
Published:	Chicago : Cerebellum Press, c2012.
Edition:	7th ed.
Subjects:	Marketing > Management. Marketing.

Physical Description:	vi, 254 p. : ill. ; 25 cm.
Bibliography:	Includes bibliographical references and index.
ISBN:	9781936572151