Connective branding : building brand equity in a demanding world /
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| Format: | Book |
| Language: | English |
| Published: |
Hoboken, NJ :
Wiley,
c2008.
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| Online Access: | http://www.loc.gov/catdir/toc/ecip0828/2008040265.html |
Table of Contents:
- Market forces
- Emerging strategies to address market forces
- Brand framework for building synchronised brands
- Practical applications : brand engagement
- Practical applications : the process of aligning brand promise and experience.