Connective branding : building brand equity in a demanding world /

Main Author:	Fisher-Buttinger, Claudia.
Other Authors:	Vallaster, Christine,
Format:	Book
Language:	English
Published:	Hoboken, NJ : Wiley, c2008.
Subjects:	Brand name products > Management. Brand name products > Valuation > Management. Branding (Marketing)
Online Access:	http://www.loc.gov/catdir/toc/ecip0828/2008040265.html

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