The origin of brands : how product evolution creates endless possibilities for new brands /

Main Author: Ries, Al.
Other Authors: Ries, Laura.
Format: Book
Language:English
Published: New York : Collins, 2005.
Subjects:
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020 |a 9780060570156  |q pbk. 
040 |a IWU 
050 1 4 |a HD69.B7  |b R53 2005 
100 1 |a Ries, Al. 
245 1 4 |a The origin of brands :  |b how product evolution creates endless possibilities for new brands /  |c Al Ries and Laura Ries. 
260 |a New York :  |b Collins,  |c 2005. 
300 |a x, 308 p. :  |b ill. ;  |c 21 cm. 
500 |a Includes index. 
650 0 |a Brand name products. 
650 0 |a Branding (Marketing) 
650 0 |a Brand name products  |x Management. 
650 0 |a New products  |x Management. 
700 1 |a Ries, Laura. 
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